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Ethical and Unethical issues in marketing

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Business ethics is one of the most complicated and contentious subjects in human history. The relationship between doing the right thing and making money has been studied by both academics and business leaders for years with little concesus reached. A survey by the Ethics Resource Center found that 43% of respondents believed their supervisors lacked ethical integrity. One overriding question surrounds many business practices: what is the ethical way to sell things? Ethical marketing is less of a marketing strategy and more of a philosophy that informs all marketing efforts. It seeks to promote honesty, fairness, and responsibility in all advertising. Ethics is a notoriously difficult subject because everyone has subjective judgments about what is “right” and what is “wrong.” For this reason, ethical marketing is not a hard and fast list of rules, but a general set of guidelines to assist companies as they evaluate new marketing strategies. priciples of ethical marketing: A...
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Ethical and Unethical Practices in Finance

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Ethical Issues in Accounting Accountants handle a wide range of privileged and sensitive data in their daily tasks. And because they work with numbers that can have repercussions on bonuses and stock prices, they may face ethical issues in accounting more often than, say, actuaries or budget analysts. The ethical dilemmas that accountants sometimes face include conflicts of interest, payroll confidentiality, illegal or fraudulent activities, pressure from management to inflate earnings, and clients who request manipulation of financial statements. When confronted with such dilemmas, an accountant needs to have the wherewithal to make difficult yet principled decisions. If you find you’re struggling with ethics issues in accounting or question the ethical implications of something in your job, here are four steps you can take: 1. Identify potential legal issues​ Explore whether the issue is regulated by law or policy. The source for information could be your employer, yo...
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Ethical Issues Faced by Human Resource

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This article throws light on the seven major issues faced by human resource, i.e, (1) Employment Issues, (2) Cash and Incentive Plans, (3) Employees Discriminations, (4) Performance Appraisal, (5) Privacy, (6)  Safety and Health, and (7)  Restructuring and layoffs. 1. Employment Issues: HR professionals are likely to face maximum ethical dilemmas in the areas of hiring of employees. Major challenges in this area are: a. Pressure to hire a friend or relative of a highly placed executive. b. Faked credentials submitted by a job applicant. c. Discovery that an employee who has been with the organisation for some time, is skilled and has established a successful record, had lied about his educational credentials. 2. Cash and Incentive Plans: Cash and incentive plans include issues like basic salaries, annual increments or incentives, executive perquisites and long term incentive plans: Basic Salaries: HR managers have to justify a higher level of bas...
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